The NoteMachine customer runs a chain of 13 Spar shops through his Hunnyhill Stores Group; these are spread throughout the Isle of Wight and the cash dispensers are a mix of fully-managed, through-the-wall and merchant replenished devices.
He is in no doubt about the benefits of having a cash machine – and it is not just about the additional spending he gets.
"We have to provide a good service to our customers and one way of doing this is by having NoteMachine cash facilities at our stores. The Isle of Wight is very rural in parts and it can be many miles from where people live to their nearest bank branch, so providing this service helps build up goodwill," said John.
"The island has a permanent population of 150,000 people but that figure doubles during the busy summer months - and tourists and holidaymakers need cash too.
"Having a cash machine at the store certainly increases footfall and the chance of those customers spending in our shop," added John, whose policy is not to charge for cash withdrawals because he believes customers resent having to pay to get their money out.
"On average about £1 in every ten comes back into our shops so having a cash machine also has a positive impact on our sales and any additional running costs are wiped out by the extra income we gain."
The stores are open every day between 6.30am and 10pm. At the busiest ones, NoteMachine carries out the replenishment regularly and ensures that the machines are never without cash.
"NoteMachine has always provided good service," he added. "They work hard to keep my machines full of cash and particularly so in the busy summer months."
